Train Your AI copy to Hit Harder
Most AI copy can't even touch its toes. Ours trained at Wieden+Kennedy, Mischief, and 72andSunny and came back with 500+ prompts, 116 frameworks, 24 personas, 20 voices, and 32 Cannes Lions reverse-engineered for $19.
One core product. One-time purchase. Lifetime access.
it does
the splits
prompts
only
A real dojo. Not a sad PDF.
One dojo. Thousands of moves. Zero excuses for boring AI copy. Plug-and-play into any LLM and take your copy on a joy ride to Kickassville.
Prompt Vault
500 prompts across 116 frameworks. Hooks, ads, pages, briefs, social. Paste anywhere.
Voice Library
20 named voices — Apple-clean, Liquid Death-bold, Mailchimp-warm, +17. Your AI stops sounding like every LinkedIn goblin.
Persona Bench
24 personas in real human language. Skeptical SaaS buyers, founder-mode operators, distracted DTC moms, +21.
Cheat Sheet
32 award-winning campaigns, cracked open. Liquid Death, CeraVe x Michael Cera, Apple's Crush, +29 more. The work -> the win -> the move -> the prompt.
Cultural Report
13-section culture read — OK COOL, Deloitte, Dentsu, synthesized. Your AI stops sounding like 2022.
Senior CD Review
The 7-question audit senior CDs run before shipping. Now yours.
Better briefs.
Better copy.
Check out the four proofs below. Read what your AI writes without Prompt-Claude Van Damme. Then read what it writes with it. Decide for yourself.
The Olipop loophole.
It tastes like a bad decision. Your gut disagrees.
All the joy. None of the negotiation.
"Write an Olipop ad about prebiotics and gut health."
Output"Discover Olipop - soda with 9g of prebiotic fiber!"
Stop selling fiber. Sell the loophole. Olipop is permission to enjoy soda.
Output"It tastes like a bad decision. Your gut disagrees."
Voice 03 + Persona 11 + Framework 08
Wellness brands don't sell health. They sell permission.
The Nike Thursday.
The opponent was never her. It was Thursday.
Greatness has surprisingly boring hours.
"Write a Nike ad about an athlete's Olympic comeback."
Output"At 35, the comeback story you've been waiting for. Just do it."
The real opponent isn't a person. It's the morning. Win the boring days.
Output"The opponent was never her. It was Thursday."
Voice 11 + Persona 07 + Framework 13
Greatness has surprisingly boring hours.
The Insurance trick.
Insurance companies hate this one weird trick.
(It's having a lawyer. Hi. We're Morgan & Morgan. The trick is just us.)
"Write a Morgan & Morgan ad about helping accident victims."
Output"Injured? Call Morgan & Morgan today. We fight for the compensation you deserve!"
Don't write a lawyer ad. Hand AI a culturally recognizable meme format. Make the punchline the thing nobody expects: having a lawyer.
Output"Insurance companies hate this one weird trick. (It's having a lawyer.)"
Voice 03 + Persona 06 + Framework 15
Don't compete on category. Compete on culture.
The Headspace permission.
You don't need to meditate. You need to stop.
Ten minutes. That's the only ask. The "meditation" is our cover story.
"Write a Headspace ad about the benefits of daily meditation."
Output"Discover the power of mindfulness. Headspace makes meditation simple — start your free trial today!"
"Stop selling meditation. Burnt-out professionals see it as another task. Sell permission to stop. The meditation is the cover."
Output"You don't need to meditate. You need to stop."
Voice 05 + Persona 12 + Framework 14
Wellness brands sell more tasks. The good ones sell less of them.
Black belts aren't born. They're prompted.
— Prompt-Claude Van Damme
Your Black Belt
Trained. Dangerous. Slightly unhinged.
Hook Fu
Can kick. Will land.
- 500 prompts + 116 frameworks
- 24 personas + 20 voices
- 32 Cannes campaigns cracked open
- Senior Creative Director review system
- Works with any LLM
- Lifetime updates included
Need bigger weapons? Retainers? Embedded fractional Creative Director, support, or custom creative systems? — summon the sensei at admissions@schoolofsplits.com
White belt ideas die here.
A prompt school for people who want better taste, sharper strategy, stronger stories, and AI output that can survive a client meeting.
Enter the DojoFAQ, but make it combat.
Is this a course or a prompt pack?
It is a duplicatable prompt system with frameworks, drills, voice kits, and creative workflows. Less passive learning. More reps.
Will it work with ChatGPT, Claude, Gemini, etc?
Yes. The system is model-agnostic and written to work across the major AI tools.
Is Jean-Claude actually teaching this?
No. Spiritually? Absolutely. Legally? Please enjoy the parody energy.
Who is this for?
Marketers, founders, copywriters, creative directors, strategists, and anyone who wants AI to make stronger work faster.