Train Your AI copy to Hit Harder
Most AI copy can't even touch its toes. Ours trained at Wieden+Kennedy, Mischief, and 72andSunny and came back with 500+ prompts, 116 frameworks, 24 personas, 20 voices, and 32 Cannes Lions reverse-engineered for $19.
One core product. One-time purchase. Lifetime access.
it does
the splits
prompts
only
A real dojo. Not a sad PDF.
One dojo. Thousands of moves. Zero excuses for boring AI copy. Plug-and-play into any LLM and take your copy on a joy ride to Kickassville.
Prompt Vault
500 prompts across 116 frameworks. Hooks, ads, pages, briefs, social. Paste anywhere.
Voice Library
20 named voices — Apple-clean, Liquid Death-bold, Mailchimp-warm, +17. Your AI stops sounding like every LinkedIn goblin.
Persona Bench
24 personas in real human language. Skeptical SaaS buyers, founder-mode operators, distracted DTC moms, +21.
Cheat Sheet
32 award-winning campaigns, cracked open. Liquid Death, CeraVe x Michael Cera, Apple's Crush, +29 more. The work -> the win -> the move -> the prompt.
Cultural Report
13-section culture read — OK COOL, Deloitte, Dentsu, synthesized. Your AI stops sounding like 2022.
Senior CD Review
The 7-question audit senior CDs run before shipping. Now yours.
Better briefs.
Better copy.
Check out the four proofs below. Read what your AI writes without Prompt-Claude Van Damme. Then read what it writes with it. Decide for yourself.
The Olipop loophole.
It tastes like a bad decision. Your gut disagrees.
All the fun. None of the guilt.
Write an Olipop ad about prebiotic fiber.
Output"Delicious soda with gut health benefits."
Stop selling ingredients. Sell permission.
Output"It tastes like a bad decision. Your gut disagrees."
LessonDon't sell the product. Sell what the product lets people feel.
The Nike Thursday.
The opponent was never her. It was Thursday.
Greatness lives in ordinary days.
Write a comeback ad.
Output"Never give up."
The real enemy isn't another athlete. It's repetition.
Output"The opponent was never her. It was Thursday."
LessonWinning hides in ordinary moments.
The Insurance trick.
Insurance companies hate this one weird trick.
It's hiring us.
Write a personal injury ad.
Output"We'll fight for the compensation you deserve."
Borrow culture. Don't borrow legal language.
Output"Insurance companies hate this one weird trick."
LessonCompete on culture. Not category.
The Headspace permission.
You don't need to meditate. You need to stop.
The meditation is almost beside the point.
Sell meditation.
Output"Reduce stress with ten minutes a day."
Sell relief. Meditation is just the vehicle.
Output"You don't need to meditate. You need to stop."
LessonSell the feeling. Not the feature.
Black belts aren't born. They're prompted.
— Prompt-Claude Van Damme
Your Black Belt
Trained. Dangerous. Slightly unhinged.
Hook Fu
Can kick. Will land.
- 500 prompts + 116 frameworks
- 24 personas + 20 voices
- 32 Cannes campaigns cracked open
- Senior Creative Director review system
- Works with any LLM
- Lifetime updates included
Need bigger weapons? Retainers? Embedded fractional Creative Director, support, or custom creative systems? — summon the sensei at admissions@schoolofsplits.com
White belt ideas die here.
A prompt school for people who want better taste, sharper strategy, stronger stories, and AI output that can survive a client meeting.
Enter the DojoFAQ, but make it combat.
Is this a course or a prompt pack?
It is a duplicatable prompt system with frameworks, drills, voice kits, and creative workflows. Less passive learning. More reps.
Will it work with ChatGPT, Claude, Gemini, etc?
Yes. The system is model-agnostic and written to work across the major AI tools.
Is Jean-Claude actually teaching this?
No. Spiritually? Absolutely. Legally? Please enjoy the parody energy.
Who is this for?
Marketers, founders, copywriters, creative directors, strategists, and anyone who wants AI to make stronger work faster.