Pick. Stack. Throw.
Bad prompts get taglines. Good ones get campaigns. Pick the asset. Pick the stack. Sharpen the brief. Sensei stitches it into a prompt that lands.
How the vault works
The four steps
Drill. Pick which asset you are making — Social Ads, Web Copy, Scripts, OOH, Headlines, or Big Idea Concepts. The drill sets the right defaults.
Combo. Voice (how it sounds) · Reader (who it's for) · Framework (how it's built) · Tone (the temperature). Override anything from the pulldowns.
Settings. Sub-format (the exact deliverable), length, variation count. Tune for the brief.
Brief. Four things: WHAT · WHO · UNFAIR ANGLE · ACTION. Name them and the prompt sings.
Keyboard
⌘ ↵ Throw in ChatGPT ⌘ S Tape the rep ⌘ K Focus the brief Esc Close
One last thing
The vault hands you the prompt. ChatGPT writes the draft. You ship the work. Read it out loud before you send. The splits, mon ami, they do not happen by accident.
Prompt copied. Now throw.
The full prompt is on your clipboard.
Open ChatGPT, paste the prompt into the message box, then send it. The prompt is too large to pass through the URL safely, so this keeps the launch clean.